Leading iGaming operator ComeOn Group is enhancing its data-driven personalization approach by extending its collaboration with Optimove. Utilizing its proprietary platform technology and sophisticated data warehouse, ComeOn Group aims to deliver a highly tailored content strategy, enhancing the player experience for its entertainment audiences.
The expansion includes the integration of Opti-X, Optimove’s Digital Experience Platform (DXP), into ComeOn’s proprietary sports betting platform, broadening its use beyond the casino sector Come from South African Online Casinos . This move aims to provide a more customized player experience for ComeOn’s customers and supports the group’s ambitious growth plans in sports betting, according to a press release published by the company.
Sherwin Jarvand, Chief Data Officer at ComeOn Group, stated, “Personalization has always been central to our strategy, powered by our proprietary platform. As we expand our sportsbook business, it is crucial to apply the same personalization ethos across our entire platform and…